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Finally, you should plan to focus on the logistics component of A. The successful implementation of a plan always depends on the ability to provide a variety of goods and work regularly and in time, fuel, ammunition, spare parts and qualified men. Similarly, if a company introduces a new product, it must have previously taken to ensure that they deliver on time and to specification. If the company fails to do so, not only a company's reputation will be seriously damagedBut potential customers of products or brands, and then replace this lost potential customer forever. As with any part of a plan, the logistics component, a flexibility that is just to be able, with the reality on the battlefield (market), to deal with positive or negative.
Case I:
Insurance Company and the success of marketing
An insurance company does not believe in the potential success of a marketing campaign forthe introduction of innovative new auto insurance. If the campaign was launched, was overwhelmed by the unexpectedly large number of candidates for the new policy. Although previously warned by their manager of marketing, had no intention of appropriate organizational arrangements to be able to include the development of new applications scale of the vote. Many prospective insured has had for so long that wait might have been forced to go to other insurance companies, the insurance just to have their carover time.
Case II:
Senseo Crema
deal with logistical problems and Philips in 2001, when their single "Senseo Crema" coffee imported as a result of success. At first, he had to wait for the buyer of 2 or 3 months before they get their coffee. Fortunately at that moment there was no competition to offer the same type of equipment.
In the art of war has always been a good logistics played a key role. Therefore, the disturbing actionssupply lines were often opponents of a strategic objective in itself. The importance of logistics has consistently paid attention to every aspect of the planning process and decision, in the "grand strategy" under the local strategy and tactics.
Case III:
Anti-shipping war
The U-boat of the German navy in World War II was a war ofattrition out at sea by the United States to the United Kingdom. The delivery of the UK, to keep bothBridgehead and prepare for the invasion was a logistics Grand Strategy ", the child was eventually won by the Allies, through the introduction of the convoy, the development of innovative techniques such as sonar, radar, and with ' introduction of-flattop "65 that the ongoing support of protecting the convoys from the air would.
Case IV:
DAK (1941-42)
After his victory at the Gazala and after the capture of Tobruk, where the GermanField Marshal Erwin Rommel in June 1942, his march to invade Egypt and reach Alexandria and the Nile, its supply lines were so long (900 km), which has suffered in the consumption of fuel and shortage of ammunition. Without this vital fuel, its reservoir was technically superior able to move. The British successfully stopped its supply lines to the sea from Italy. Finally, Rommel, the Desert Fox ", was forced to stop the invasion of sight of the goal.
In the military contextAffect the operation of military logistics organization in several ways:
It affects the "power to combat";
Affects the strength of forces;
Affects the flexibility.
Similar effects can be seen in industrial companies.
For logistical needs armies have encouraged innovation, which we still
Useful today.
To name a few:
Napoleon introduced preserved;
The U.S. military famous instant coffee;
The Germansinvented the "Jerry can (fuel container strong and dense);
The U.S. military, to achieve their amazing amphibious operations in the Pacific developed a series of innovations such as the roll-on-and off-ship refueling at sea, etc.;
Several types of mathematical models War supplies were necessary to predict the load calculation of ships, etc. developed (eg, sequence analysis, queuing algorithms).
In short, the science of war provided a modern managementwith all types of logistical tools that contribute more effectively to manage the needs of supply and delivery of an enterprise.
Case V:
The container
The invention of logistics with the greatest potential impact on logistics today is the container "creator" after the war (1956). Malcolm McLean (USA) is reasonable for the man who will replace the idea of loading containers with traditional methodHandling dry goods. Container creates a huge reduction in port handling costs, contributing heavily to lower transport costs and increase in trade round. Almost every processed product humans consume spends some time in a container. The container is widely used by the military.
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